Case · FSK / 1DSK
Home starts earlier
Three commercials about the comfort of space — from the courtyard and lobby to the apartment.
Task
Tell a story about the comfort of the space: from the courtyard and lobby to the apartment.
Solution
Three stories in which the space becomes part of the plot. “Home starts earlier” follows the way from the courtyard and lobby to the apartment. In “The eleventh viewing”, after similar apartments the hero notices the light and quality of the space. In “Hide and seek”, a family game reveals the layout through the heroes’ movement and actions.
What we did
We developed the scripts, characters and scenes and assembled three videos with voiceover, graphics and a branded finale. The storyboard linked the property’s official materials with the heroes’ actions.
Videos
How we made it
Architecture — lobby depth and light reveal the space 
Layout — the heroes' movement shows how the rooms connect 
Final frame — offer, logo and mandatory lines
