Case · Akrikhin / Dinobutin

Spoon without persuasion

A story of caring for a child and getting to know a new product. Full-cycle AI production: scripts, characters, scenes, mascot and product finale.

  • Pharma
  • TV
  • OLV
Frame from the Dinobutin commercial “Spoon without persuasion”

Task

Tell a story of caring for a child and introduce the viewer to a new product — Dinobutin.

Solution

A home story with two heroes, Leo and his mom, and a mascot that leads to the product finale.

What we did

We developed the scripts, characters and scenes, then assembled the video with voiceover, graphics and a branded finale. The packaging, the mascot, the dosing demonstration and the mandatory graphics were worked out separately.

Videos

Spoon without persuasion0:21

How we made it

Dinobutin: heroes and the home world0:10Heroes and the home world: we created the home scene and the characters, then combined them into the final shot.

Scope of work

  • Script
  • Characters
  • AI scenes
  • Voiceover
  • Graphics
  • Mascot
  • Product shots
  • Branded finale

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